Palmyra, Virginia — Firefly Fiber Broadband, a wholly-owned subsidiary of Central Virginia Electric Cooperative (CVEC), is a 2024 Spotlight on Excellence Award winner.

On the heels of winning three Gold awards in 2023, Firefly is bringing home two Gold and three Silver awards this year. Three were awarded for efforts around their 20K Celebration held at Veritas Winery in April 2023, one for their innovative reach to new customers through Firefly’s Virtual Town Halls, and one for a digital advertisement marketing to potential customers at Lake Monticello.

  • Best External Event (Gold): Firefly’s 20K Celebration
  • Best Digital or Print Ad (Gold): Catch Us While You Can digital ad for Lake Monticello
  • Best Graphic Design (Silver): Firefly’s 20K Celebration invitation
  • Most Innovative Use of Digital Engagement (Silver): Firefly’s Virtual Town Hall meetings
  • Best Wild Card (Silver): Firefly’s 20K Celebration Tablescape

The Spotlight on Excellence Awards are an initiative of the Council of Rural Electric Communicators (CREC) and the National Rural Electric Cooperative Association (NRECA). The program recognizes a body of outstanding work produced by electric cooperative communication and marketing professionals from across the country. Winners of the Spotlight on Excellence Awards represent leading practices across all communication platforms as the best in the field.

The Firefly communications team is gearing up for their next company triumph: a community event celebrating the milestone of 30,000 rural broadband customers.

Press Inquiries:
Melissa Gay, 434-263-7638 (