Palmyra, Virginia — Firefly Fiber Broadband, a wholly-owned subsidiary of Central Virginia Electric Cooperative (CVEC), is a 2023 Spotlight on Excellence Award winner.

The Spotlight on Excellence Awards are an initiative of the Council of Rural Electric Communicators (CREC) and the National Rural Electric Cooperative Association (NRECA). The program recognizes a body of outstanding work produced by electric cooperative communication and marketing professionals from across the country. The 18 categories reflect the wide scope and valuable contributions of co-op communicators today.

This year, the Spotlight on Excellence committee saw more than 600 submissions across eight categories. Firefly entered into five separate categories and received gold awards in three of them.

Firefly won a gold award for “Best New Photo” for their submission titled “Going to Great Heights.” The winning shot was taken by Firefly Digital Marketing Coordinator, Marci Malinowski, from atop Wintergreen mountain. The photo features a Firefly fiber technician inside a lifted bucket truck, surrounded by breathtaking views of the Blue Ridge Mountains.

Firefly also took gold in the “Best Special Publication, Small” category for two installation brochures for new customers. The brochures introduce new customers to their fiber broadband and/or Voice-over-IP (VoIP) service(s) and answer common questions that previously would have required a phone call or email to the customer service team.

A marketing effort for Firefly’s fourth birthday won gold for “Best Wild Card.” The campaign featured Firefly’s mascot “Flash” in a birthday hat with balloons celebrating the company’s fourth anniversary. The birthday banner was shared on the company’s home page, across social media channels and by email where current customers were asked for testimonials on how fiber broadband has changed their lives.

The gifts poured in with one customer sharing, “It sounds like embellishment, but Firefly has changed our lives. Internet service is a necessary utility for life in the 21st century, much like electricity was in the 20th. We take for granted electricity today, but once upon a time electric cooperatives took up the cause of bringing electricity to rural people. I am so grateful that CVEC saw the need for someone to do the same with Internet service and acted upon it.”

With awards, an upcoming fifth anniversary in July, and tens-of-thousands of happy customers, it seems Firefly has much to celebrate.


New Customer Brochures:
To download the Firefly Residential Internet brochure, visit:

To download the Firefly VoIP brochure, visit: